Thursday, 29 January 2009

Product nostalgia

I think in the recession and Fantasy age we will witness more limited edition and vintage remakes. Beauty brands in particular, have been quick to capitalise on the elitist and heritage cachet this offers. I especially adore Bourjois' vintage eyeshadow collection. According to a Bourjois spokesperson, the vintage line sold out in the UK within 2 weeks. The brand plan to reissue other products this year.

I think there's a real hunger for products that are truly special and unique, which this trend taps into. I'd like to see brands maintain vintage aesthetics, however. I can't bear to see Yardley try to modernise with a bland spa collection when it should be revelling in its endearing grannieness.

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