Wednesday, 23 December 2009

John Lewis Snow Sleepover

Another reason why i adore John Lewis, here. More than 100 people - including 54 staff, 30 customers, and 20 children - spent the night in the John Lewis High Wycombe store when they became stranded by the snow. John Lewis provided food and bedding for everyone. Lovely.

This reminds me a bit of the Ikea Nap Hotel, but obviously John Lewis haven't turned this act of generosity into a marketing campaign.

Tuesday, 22 December 2009

Don't Forget Your Toothbrush

Recently discovered this cleverly lovely ad for Colgate by Y&R Thailand. Colgate had found that sampling toothpaste to children wasn't all that effective. So the brand decided to give away samples of something children would be guaranteed to lap up - lollies, ice cream and candy floss instead. Once the sweets are eaten up, the stick carrying them is revealed to be toothbrush-shaped with a secret message: "Don't Forget" and the Colgate logo.

I really like the use of packaging to carry the advertising message and the element of surprise and reveal to make a boring health message appeal to children.


Anthony Burrill

my creative beau recently introduced me to this typographic artist Anthony Burrill. now one of my favourite artists. he works a lot in advertising. and he has a show coming up in January.